AC Blades & Buckles, Austin Collins

AC Blades is an small business owned by Austin Collins, a bladesmith in Canada. The rebrand for this to goal was to create something vibrant and scalable, that could be used as a maker-mark on the custom knives. It was also important to the client that red and orange be the leading colours - reminiscent of old cars with bright gradient paint jobs. As well, the logo and branding was to be inspired by the energetic nature of famous logos like Metallica and ACDC - which is where the lightning comes from.