Your Social Cheat Sheet
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Your Social Cheat Sheet, Excel

Challenge
Let me be frank
Excel neutralizes bad breath without sugar, and gives you confidence. This integrated campaign features close ups of micro expressions or social ques that signal disgust. It also takes to the digital frontier to train people to take the hint via hyjacked social posts, getting everyday users to destigmatize bad breathe. Just say it, and #takethehint!




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Results
Ideation phase


